Jesse Eisenberg sues Camp Hell studio for false marketing

If you picked up the recently released Lionsgate horror flick Camp Hell due to Jesse Eisenberg's giant mug adorning the cover, you might be a tad disappointed when you realize his role is nothing more than a cameo. But don't worry, Jesse's got your back - he's suing Lionsgate for $3 million. His claim? That they're using his newfound fame to dupe customers in buying the film and it's ultimately going to hurt his reputation.

While I don't know if this will harm his reputation, he's absolutely right about Lionsgate's shady practices. Having his face prominently displayed on the cover of the DVD despite him only being in the film for less than five minutes is blatantly misleading. And if you don't think that Lionsgate is trying to trick consumers, know that Camp Hell saw a US release last year with star Will Denton on the cover. Now, with Eisenberg enjoying immense success across the world for his role in The Social Network, the film is re-released with Eisenberg's likeness. It seems pretty clear to me what Lionsgate is doing.

While I think it's a bit odd that Eisenberg himself is behind the suit, I'm glad it's happening, because we see this all the time from studios. When a star becomes popular, plenty of their older films are re-released, usually overemphasizing their role. It's dirty marketing and it needs to stop.