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POP SENSATION KATY PERRY PARTNERS WITH THE WEINSTEIN COMPANY TO PROMOTE UPCOMING FILM "MY WEEK WITH MARILYN "
NEW YORK (November 18, 2011) – Two-time GRAMMY® nominated and multi-platinum selling recording artist Katy Perry has partnered with The Weinstein Company (TWC) to promote the Thanksgiving release of MY WEEK WITH MARILYN with her new hit single “The One That Got Away.”
Capitalizing on the overwhelmingly positive reception of Perry's new music video and the anticipation for the film, TWC is launching a video mashup using “The One That Got Away” and never before seen footage from MY WEEK WITH MARILYN. Perry will debut the mashup to her combined 48 million Facebook and Twitter fans today, which can be viewed at http://youtu.be/xh206sJn3tI. The film distributor is also using Perry’s song in promotional TV spots that will debut nationally this weekend and also air during the 2011 American Music Awards ®, where she is scheduled to perform live. Sample spot: http://youtu.be/yk2JOSbgF7g
“Marilyn Monroe is a source of inspiration to millions worldwide. After having the opportunity to see the movie and fall in love all over again with Marilyn Monroe, I’m excited to find a way to share this movie that I loved so much with my fans in a special and unique way,” said Perry.
To kick off the promotional partnership, TWC exclusively premiered the full-length, seven minute music video for “The One That Got Away” at advance special screenings of MY WEEK WITH MARILYN, directed by Simon Curtis and starring Michelle Williams, Eddie Redmayne, and Kenneth Branagh last Friday in New York, Los Angeles, Chicago, Miami, and San Francisco.
“We were thrilled to hear that Katy was a fan of the film, and could not be more delighted to partner with her in a way that is relevant and exciting for both her fans and fans of Marilyn Monroe,” added Stephen Bruno, TWC President of Marketing. MY WEEK WITH MARILYN is set to debut in theaters across the country on November 23.
Videos:
MY WEEK WITH MARILYN Mashup featuring Katy Perry’s “The One That Got Away”
MY WEEK WITH MARILYN TV Spot featuring Katy Perry’s “The One That Got Away”
courtesy: Allied-THA
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