The Weinstein Company Launches "Be An Igor" Campaign

NEW YORK (May 15, 2008) – The Weinstein Company (TWC) announced today that Yahoo!, a leading global Internet company, is the exclusive online partner for its animated adventure film “Igor.” The “Be An Igor” campaign includes a contest that allows fans to compete for the opportunity to have their voice featured in the film.

The partnership also includes exclusive movie trailers, games and eCards available on Yahoo! Kids. Fans can watch top contest submissions at kids.yahoo.com/igor.

“Be An Igor” is the ultimate realization of an online/offline interactive campaign giving the internet audience a chance to actually become a character in this major motion picture,” said Gary Faber, Executive Vice President of Marketing for The Weinstein Company. “Yahoo! is on the forefront of interactivity in all forms of media and Yahoo! Kids is the perfect place to feature this promotion.”

“Igor,” which launches nationally on September 19th, 2008, is an irreverent animated comedy which brings a new twist to the classic monster genre. The film tells the story of a mad scientist’s hunchbacked lab assistant who has big dreams of becoming a scientist in his own right and winning the coveted first place award at the annual Evil Science Fair in the kingdom of Malaria. The cast of celebrities lending their voices include John Cusack, as ‘Igor”, Steve Buscemi, Jennifer Coolidge, Eddie Izzard and Jay Leno.

“Igor” is a Weinstein Company film, produced by the Exodus Film Group and theatrically distributed in the U.S. by Metro Goldwyn-Mayer Studios. “Igor” joins TWC’s growing roster of animated features including "Opus," "Cricket in Times Square," and "Hood vs. Evil," the sequel to "Hoodwinked." These projects along with “Igor,” build off of TWC’s success with animated films led by “Hoodwinked” which grossed over $110 million worldwide and “TMNT,” which grossed over $95 million worldwide.

How to Enter the “Be An Igor” Campaign:

STEP #1 Starting Friday May 16th, 2008 go to www.BeAnIgor.com to meet Igor and get psyched for seeing him on the big screen on September 19th. Contest entries will be accepted through Friday, June 13th, 2008.

STEP #2 Film yourself Being An Igor! Give us your best “YESSS MASTER!!!,” show us your hunch-back, or let us see you creating your next great invention.

Remember to keep it clean and fun! The more creative you are, the better!

STEP #3 Upload your video and tell all your friends to vote for you!

STEP #4 Watch and rate videos, winners will be selected based on the highest ratings and largest number of views.

GRAND PRIZE One lucky grand prize winner will have their voice recorded and featured in the final cut of the movie! The winning entry will also be featured on the DVD release of the “Igor.”

FIRST PRIZE WINNERS Four first prize winners will have their video entry featured on the DVD release of the film and will receive a “Be An Igor” prize package including signed posters and comic-books, video games and figurines.

courtesy: Allied Adv.